ELLE Gives Betty Boop a Makeover
“With ELLE Magazine and King Features Syndicate, Betty was re-imagined as the modern ELLE woman for a new audience. She is an in-demand Manhattanite, running the show in a new job (chief ideas officer at music-streaming start-up Music.ly), with a wardrobe hot off the spring runways. Boop-Oop-a-Doop, indeed. As seen in ELLE’s May 2017 issue.”
Exploratory Concepts
Final Illustrations
Each one had to wear and advertize a specific designer outfit
“The “Betty Boop Now” style was then designed.
The new look for the iconic character appears on merchandise including an animated emoji pack from Bare Tree Media; notebooks from Brazil-based Tilibra; a 2019 calendar from Acco/Mead. Zazzle as well as a decorative range of Visa Mastercards ”
Emoji Pack
Merch
